Welcome

Shuffle Up is our Malta headquarters, for all services including: compliance, product management, customer service and payments operations, business development, legal, finance etc.

LUX Technologies (name change in progress) is our main tech office in Tallinn, Estonia. Here we develop Shuffle Up proprietary platform and deliver new player features in close cooperation with our business partners and in-house business development team. 

Shuffle Up will operate a multi-brand portfolio. Our company has a global strategy, with local brand execution. Our platform brands will have access to top tier gaming providers in both the casino and sports betting verticals as well as trusted payment service providers. 

Level Up Entertainment is an industry specific investment company that partner up with driven and passionate individuals to run player engaging B2C brands and deliver quality gaming operations. Lux Gaming’s first major milestone is building a robust and competitive technical platform that for the long term will serve the regulated online gaming markets.